Christoph Lindner in Branding Cities: Cosmopolitanism, Parochialism, and Social Change. ed S. Donald et al (Routledge 2009), 91-104
This chapter considers the representation of empty urban space in contemporary British cinema. Focusing on London, I am interested in the way Danny Boyleâ€™s zombie-horror film, 28 Days Later (2002), employs post-apocalyptic panoramas of deserted cityscapes that reinforce an iconic image of the city. My argument is that, despite its deeply uncanny properties, the filmâ€™s vision of an undead metropolis nonetheless plays to the aesthetic and commercial needs of the tourist and city-branding industries.